About Steve

E-commerce pioneer

Steve has been a pioneer in e-commerce since 1997. Founding his own digital agency and creating some of the UK’s first transactional websites when online shopping was still new. Steve played a huge role in paving the way for online mattress websites, making it even easier for customers to find, research and purchase their perfect mattress.

Mattress expertise

Having collaborated with leading mattress manufacturers like Silentnight and Sealy for over 20 years, Steve has a deep understanding of mattress design, craftsmanship and innovation. Steve’s keen eye for quality has been perfected through decades of hands-on experience to ensure that our mattress selection has the best options for every sleeper’s needs.

Steve is also a familiar face at the largest furniture and mattress shows in the UK, continually participating in the latest developments in the mattress world and bringing these products straight to Mattress Online customers.

Steve’s role at Mattress Online

As founder and CEO, Steve oversees every aspect of the Mattress Online operation, from curating all mattress ranges to ensuring every budget and sleeping style is catered for. He also led the development of our exclusive mattress collections, including Horizon, Luna and Wentworth Mercer.

Industry leader

Steve is a figurehead in the mattress industry, leading the way for continued development and improvement across the sector. His ongoing commitments include annually judging the Product Award category for the National Bed Federation Awards and championing mattress sustainability initiatives. This involves collaborating closely with the Department for Environment, Food and Rural Affairs (DEFRA), Zero Waste Scotland and the Extended Producer Responsibility Scheme to promote recycling and environmental responsibility within the mattress community.

Awards and achievements

Steve’s expert contributions have earned Mattress Online numerous awards such as: NBF Online Bed Retailer of the Year (2022-23), Interiors Monthly Award (2023) and Modern Retail’s Sustainability Award (2022).

Media presence

As a trusted thought leader in mattress e-commerce, Steve frequently shares his insights on current market trends and developments. Some of his notable contributions include: The Business Desk’s insights into effective disruption and Growth Index’s insight into how Steve’s next-day mattress business practice helped secure success for the company. 

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Where you can find Steve:

• Steve’s LinkedIn

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