James Wilson - Sleep Expert

James Wilson, also known as The Sleep Geek, is Mattress Online’s official sleep expert. Recognised across TV and radio for his relatable and practical sleep advice, James combines decades of sleep expertise and personal insight as a self-described poor sleeper to bridge the gap between professional and relatable sleep advice.

About James

A family legacy in the sleep industry

James’ passion for all things sleep actually runs in his family. As the third generation of his family to work in the bed and mattress industry, James grew up understanding the importance of sleep and the impact that a bad night’s sleep can have on our daily lives.

However, James’ passion for better sleep is deeply personal as James has long considered himself a poor sleeper. His first-hand experience has motivated him to understand exactly why we struggle with our sleep and what can be done to help.

James' approach to better sleep

Over the years, James has worked with thousands of poor sleepers, taking the time to learn about each person’s unique circumstances and sleep needs. His philosophy is clear - achieving better sleep starts with the fundamental understanding of our own sleep needs, patterns and hygiene, and accessing simple, but effective resources. James teaches that sleep is essential for not only mental and physical wellbeing, but improved productivity, happiness and overall quality of life.

Empowering poor sleepers

James is also the CEO and founder of Kipmate, the next step in his mission to bring practical and helpful sleep advice to those in need. Kipmate is a sleep consultancy dedicated to promoting good sleep habits through workshops and tailored one-to-one sessions.

Through Kipmate, James has empowered hundreds of individuals, families, organisations and sports teams to improve their sleep health. Some of his clients include several NHS Foundation Trusts, Sheffield Teaching Hospitals, and West Ham United Women’s football team.

As a trusted voice in the world of sleep, James is no stranger to sharing expert sleep insights and advice in the media. You may recognise him from coverage on: BBC Breakfast, Channel 4 News, The One Show, This Morning, Sky Sports, Football Focus and Steph’s Packed Lunch.