Holding a strong passion for creative writing, Aroob began writing short stories when she was as young as 8. Taking her love for writing and her colourful imagination in stride, she embarked on her journey of studying Film, Media and Sociology at 6th form. During these studies, she uncovered societal insights alongside understanding the interpretation of popular culture. Aroob honed her written skills before setting off to study Media and Popular Culture at Nottingham Trent University. It was there that Aroob learned the process of creating content for film, television, magazines, newspapers, blogs and even radio.
After her graduation, she then embarked on a six-month internship as a junior copywriter where she was shown the ropes around keyword research, link building and SEO before landing here at Mattress Online. You’ll now find her taking a seat within the product team, making sure Taylor Swift is playing on the speaker! Within the product team, Aroob handles all product content and the occasional blog post.